Ratings: GCB Flies Well Below Pan Am Premiere, Lags Behind Celebrity Apprentice

Well ain’t that a… B.

The series premiere of GCB drew 7.6 million total viewers and a 2.2 demo rating on Sunday night, falling well behind most every other ABC drama premiere this TV season — including time slot predecessor Pan Am (as seen in chart below).

And in the 10 o’clock hour, its demo number was bested by the second half of Celebrity Apprentice (which scored a 2.4).

In total viewers, GCB placed between CSI: Miami (10 mil) and Apprentice (7 mil). That said, ABC notes that the newbie gave it a five-month high in the time slot, and is up 3 percent in viewers year-over-year versus Brothers & Sisters.

For comparison’s sake, ABC’s other drama premieres this season netted out as follows:

* Once Upon a Time: 12.8 million viewers, 3.9 rating
* Pan Am: 10.8 mil, 3.1
* Revenge: 10 mil, 3.3
* Charlie’s Angels: 8.7 mil, 2.1
* The River: 7.5 mil, 2.4

Leading off the night for ABC, Once Upon a Time — no doubt buoyed by the PaleyFest panel I moderated on Sunday afternoon, creating quite a national, nay global stir </tongue in cheek> — grew for a second straight outing, up 8 percent in viewers (to 10.6 mil) and 10 percent in the 18-49 demo (hitting  3.4).

On the down side amongst quality TV fare, The Good Wife (9.7 mil/1.8) dropped 14 percent in the demo.

Alas, I must run off to present Ms. Cote de Pablo with an award, so I direct you to the fine folks at TVByTheNumbers should you need other breakdowns.