Mad Men First Look: The Official Season 5 Poster Debuts -- But What Does it Mean?!

Spoiler Alert: Coming up on Mad Men, Don Draper will befriend a bunch of dummies.

That’s one (arguably simplistic) way to interpret the AMC drama’s just-released official Season 5 key art, which features the show’s tortured leading man staring at a pair of mannequins — and his reflection — in a department store window.

Series creator Matthew Weiner tells the New York Times that the “dreamlike image” is “a nonverbal representation of where my head is at and where the show will be… By the end of the season I guarantee you’ll know what it is about.”

What do you think it’s about? Hit the comments with your (serious and silly) theories.