This Thursday, in a third straight night of conspicuously depressed primetime numbers, only ABC’s Private Practice saw any kind of an uptick.
Leading out of Grey’s Anatomy, which tied a season low, Private Practice‘s half of the two-hour crossover event drew 7.1 million total viewers while scoring a 2.6 demo rating, good for gains of 9 and 18 percent week-to-week.
But every other Thursday program? Flat, at best. Series lows, at worst.
Going hour by hour….
8 pm | The Big Bang Theory was Thursday’s most-watched and highest-rated scripted program, drawing 15.52 mil and a 5.0 (down 4 and 11 percent, yet again besting Idol in the shared half hour); lead-out Rob (10.9 mil/3.2) was flat. American Idol, with 16.5 mil and a 5.0, was down 9 and 13 percent. NBC’s 30 Rock (3.6 mil/1.4) fell two tenths in the demo, while Parks and Rec (3.5 mil/1.7) held steady at its series low. Vampire Diaries (2.86 mil/1.3) shed a few eyeballs.
9 pm | Person of Interest (13.2 mil/2.9) dropped double digits from last week’s high. Grey’s, as mentioned, fell more than 20 percent to 8.13 mil and a season low 3.1. NBC’s The Office (4.34 mil/2.2) was down 12 percent in the demo to a series low, while Up All Night (3 mil/1.5) dropped 18 and 12 percent. The Secret Circle was flat at 1.76 mil/0.8.
10 pm | The Mentalist led with 13.6 million total viewers and a 2.8 demo rating, down 7 percent week-to-week. (Erica Flynn, you so crafty! And purty.) A Grimm repeat drew 2 mil and a 0.7 for NBC, down sharply from the Voice rerun that filled this gap last week. (Awake claims the Peacock’s 10 o’clock spot starting March 1; watch premiere here.)
What were you watching this Thursday?