Rating the Super Bowl Commercials (1st Quarter)

Get More: Reviews

It’s time for the Super Bowl (playing on NBC), and advertisers pay very, very steeply to wave their wares in front of 100 million viewers.

Who enlisted A-list talent? (And who shopped a bargain with B-listers and below?) Who went for laughs? Who tugged at heartstrings? And who whipped out the always-reliable S-E-X?

Here is our quick take on the commercials from the 2nd Quarter of Super Bowl XLVI. (Refresh for updates.) Sound off on your favorites in the Comments section!

Hyundai, “All for One” | A stymied Hyundai staffer is ultimately inspired by a chorus of coworkers humming the “Rocky” theme. A nice thought, but the tagline — “There’s always a way. That’s just our way” — never gets up off the mat.

Bud Light Platinum | I saw a print ad for this the other night, but it gave no idea of what was “new” with this brew. Per this hi-tech spot, it’s a “triple-filtered” Bud offering “top-shelf taste.” OK, but really — do we need another beer SKU on the market?

Audi, “Vampire Party” | A bloody-fun kegger populated by vampire teens goes up in smoke when a friend pulls up with his Audi — and its “Daylight, now in headlights” hi-beams vaporize ‘em all. Funny!

Pepsi, “King’s Court” | Elton John is a royal lout quick to eject jesters and other entertainers until X Factor‘s Melanie Amaro blows the roof off the palace by demanding some R-E-S-P-E-C-T. EJ and his platform shoes ends up in the cellar with (gasp) Flava Flav. Fun spot, but another means-nothing tag: “Where There’s Pepsi, There’s Music.”

Hyundai, “Cheetah” | The idea to have a cheetah race a Hyundai goes awry when the kitty chases its trainer instead. Not very funny.

M&Ms | The much-teased debut of Ms. Brown, representing the new M&M color, has some clever lines (a la people think she’s “showing her chocolate”). Her presentable posing, though, gets upstaged by a male counterpart grinding to LMFAO’s “Sexy and I Know It.”

Coca-Cola | Time for the annual polar bear tricks… which annually bore me.

Chevy Silverado | In the wake of a Mayan-predicted apocalypse-slash-UFO invasion-slash-natural disaster-gasm, only those who drive Chevy trucks survive, as “Looks Like We Made It” plays. A smart riff on the “end of days” spoof, one of the 1Q’s best spots.

GoDaddy, “Body Paint” | GoDaddy is now shopping “.co” domains, and Danica Patrick and Jillian Michaals are here to get the word out via a nude model sporting painted-on signage. But they apparently “missed” some spots, tease, tease, tease…. Same ol’ GoDaddy.

Battleship | I know this movie looks to have near-zero to do with the board game I played as a kid, but for some reason it interests me more than any of those other giant mechanical robots movies.



Comments (24)

  • Thing I couldn’t help noticing about the first Hyundai commercial: Apparently, they have no Asian employees.

    Comment by Daisyj – February 5, 2012 03:54 PM PDT  Reply To This Post
    • You must be Asian.

      Comment by John – February 5, 2012 04:02 PM PDT  Reply To This Post
      • Or maybe I’m making the point that it’s a Korean company that’s trying desperately to conceal that fact for its Super Bowl ads.

        Comment by Daisyj – February 5, 2012 04:11 PM PDT  Reply To This Post
    • I read that these are real employees from their Alabama plant. I believe the Asian population in most of Alabama is below the national average.

      Comment by Jen88 – February 5, 2012 04:13 PM PDT  Reply To This Post
      • Yes, it was filmed at the plant here in Montgomery, AL. All the lower-level employees tend to be American. The plant & it’s satellite companies did spark an influx of Koreans to our state but they are all upper management.

        Comment by Lyndsey – February 6, 2012 09:20 PM PDT  Reply To This Post
        • Ack…its not it’s

          Comment by Lyndsey – February 6, 2012 09:21 PM PDT  Reply To This Post
  • M&Ms!!! Mrs. Brown is pretty and smart, compared to good old Red who is “Sexy and he knows it!”

    Comment by Jacqueline – February 5, 2012 03:58 PM PDT  Reply To This Post
  • i think Ms Brown is likely to be my MVP

    Comment by cheryl – February 5, 2012 04:00 PM PDT  Reply To This Post
  • Any scenario that involves killing lame vampires is a great one by me!

    Comment by Jess N – February 5, 2012 04:00 PM PDT  Reply To This Post
  • I thought the hyundai cheetah commercial was pretty funny myself! :) As was the Audi commercial w/ vampires…

    Comment by Sarah – February 5, 2012 04:01 PM PDT  Reply To This Post
  • I was wondering who the girl was that was singing in the Pepsi commercial…

    Comment by Gaby – February 5, 2012 04:02 PM PDT  Reply To This Post
    • glad i’m not alone in having wondered! i read tvline for a few shows (and watch the february sports thing for the ads) but my pop culture knnowlege is limited

      Comment by cheryl – February 5, 2012 04:09 PM PDT  Reply To This Post
    • X-factor winner

      Comment by Lisa – February 5, 2012 04:11 PM PDT  Reply To This Post
      • I got who it was from the article…
        I am very well versed in pop culture and read 99% of the articles on here but I refused to watch or read anything X Factor!

        Comment by Gaby – February 5, 2012 04:29 PM PDT  Reply To This Post
  • Best commercial so far was before the game started. It was the Geico commercial with the teenage girls.

    Comment by LOL – February 5, 2012 04:02 PM PDT  Reply To This Post
  • Okay, so that VW ad was really dumb until the Star Wars showed up!!

    Comment by Jess N – February 5, 2012 04:16 PM PDT  Reply To This Post
  • Any chance we can get non-Hulu hosted vids for those of us up here in Canada? Not only do we get sucky Canadian commercials but we can’t even watch the cool American ones online :(

    Comment by Nicole – February 5, 2012 04:22 PM PDT  Reply To This Post
  • Beckham best, PEPSI Elton John second!

    Comment by Nancy – February 5, 2012 05:25 PM PDT  Reply To This Post
  • Elton John: No Pepsi for you.
    Sorry but Melanie begs to differ.

    Comment by Tay – February 5, 2012 09:53 PM PDT  Reply To This Post
  • Thought the Chevy “We made it” ad was almost borderline tasteless. Elton John… not funny. Bears… boring. Enjoyed Matthew Broderick and his CR-V, Audi’s vampires and Dog/Dorritos Commercial.
    All in all, not a great year for commercials. One of the best Super Bowls ever, however.

    Comment by The WB Frog – February 6, 2012 08:04 AM PDT  Reply To This Post
  • The write of this article needs to just end it already and a round thur his mubadala oblongata… you can always tell how depressed someone is by their total lack of seance of humor…
    but i do agree Coke needs to let the fin bears fade into the past.

    Comment by tbs thats pretty funny – February 12, 2012 07:00 PM PDT  Reply To This Post

Leave a Reply

Comments on TVLine.com are monitored. So don't go off topic, don't frakkin' curse, and be gone with your offers of discount leather goods. Talk smart about TV!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s