Due to almost an hour’s worth of NFL game overrun on CBS, Once Upon a Time this Sunday was pitted against not only NBC’s Steelers-Chiefs match-up but also an engorged 60 Minutes, yet luckily managed to (mostly) slip the tackle.
The ABC freshman, which on top of all else was coming off a one-week bye, drew 10.7 million total viewers while scoring a 3.4 demo rating. That’s a dip of just 6 percent in total audience, and a forgivable 11 percent drop with the 18-49 crowd.
Interestingly, Once hit series highs in both the Teens (up 18 percent) and Kids 2-11 (surging 31 percent) demos. P.S. Who spied the Apollo candy bar that Henry brought along for his adventure into the
hatch sinkhole? P.P.S. Yes, that was a shard of Snow White’s glass coffin that Regina was sure to hide. P.P.P.S. As a tweeter reminded me, Archie’s dalmatian is named Pongo, heh.
What were you watching — cricket or football? (I’m here all night!)
Elsewhere on Sunday, not much to report. Pending final numbers, The Amazing Race (~9 mil/2.4) seems to be down double digits. ABC’s presentation of Mitch Albom’s Have a Little Faith had a very little demo rating (1.1) and just half the audience of the Hallmark/November Christmas telepic that CBS aired a year ago.
Among Fox fare, The Simpsons (5.6 mil/2.6) only slipped a bit, while Allen Gregory (3.1 mil/1.5) plunged more than 20 percent.