Ratings: Once Upon a Time, Pan Am Hold Steady

There’s not much to see/make noise about here, folks, so we’ll keep this brief.

Now in its third week, ABC’s Once Upon a Time again held up well, dipping just a few percentage points to 11.4 million total viewers and a 3.7 rating. That led the ABC freshman to again top all of Sunday’s non-sports programming in the coveted 18-49 demo (tying with The Simpsons).

Matt’s Inside Line: Scoop on Once Upon a Time‘s Paternity Puzzle, and More!

And though Desperate Housewives (8.7 mil/2.8) dipped 6 and 10 percent at 9 pm, Pan Am — which just got an order for five additional scripts — at 10 o’clock stayed the course, drawing 5.24 mil while scoring a 1.8 rating.

Elsewhere on the night:

* The aforementioned Simpsons (8 million total viewers/3.7 rating) was down 7 percent from its “Treehouse of Horror” demo delivery. Allen Gregory (4.3 mil/2.1) dropped at least 10 percent from its so-so premiere.

* CBS numbers are a bit scrambled by late starts in 13 percent of the country, but The Amazing Race seems poised to hit an all-time low for a fall telecast. This week’s highly entertaining installment of The Good Wife, however, might wind up with a week-to-week uptick. CSI: Miami, featuring a non-Sopranos-esque Drea de Matteo, was down.

* NBC’s Sunday Night Football, with a very preliminary and to-be-adjusted tally of some 20 million viewers and a 7.9 rating, is on pace to more or less match last week’s Cowboys-Eagles match-up.

Cable ratings, as always, come in much later. Still, I shall run this poll by you….