Online Hub for All My Children and One Life to Live Gets Name, Launch Date
The Online Network (aka TOLN), as it will be called, is expected to launch in January 2012 — just as OLTL airs its final ABC episode — “with the goal of eventually providing viewers with a full programming selection of first-run, long form content on an anytime, anywhere basis,” says the press release. The URL is TheOnlineNetwork.com/TOLN.com, and at either site you can easily sign up for email updates.
“We are creating TOLN to conveniently deliver fans of quality television long-form programming anytime and anywhere,” said Prospect Park founders Rich Frank and Jeff Kwatinetz in a statement. “With broadband availability in 70% of US households and the proliferation of internet enabled televisions, DVRs and wireless devices, ultimately we believe that online distribution provides the best platform to access 30 and 60 minute entertainment content. The viewer response to the shows we have licensed has been tremendous, and we have much more in development to appeal to a broad audience base.”
While Prospect Park has yet to officially comment on the possibility of this being a subscription-based service, sources tell TVLine that at launch time TOLN will be strictly ad-supported, like most online video hubs.
One Life thus far has signed five stars — gazillion-time Emmy winner Erika Slezak (Viki), Kassie DePaiva (Blair), Michael Easton (John), Ted King (Tomas) and Sean Ringgold (Shaun) — plus executive producer Frank Valentini to be a part of the online venture, while AMC to date has inked deals with just Cameron Mathison (Ryan) and Lindsey Hartley (Cara), and not (yet) Susan Lucci (Erica).