Starring Christina Applegate, Will Arnett and Maya Rudolph, the new comedy drew 10.9 million total viewers and a 3.7 demo rating. For comparison sake, NBC’s Outlaw netted 11.5 million viewers and a 2.5 rating during the first half-hour of its own Wednesdays-at-10 “sneak peek” a year ago.
The bad news for NBC comes courtesy of its other Wednesday launch: Leading out of Up All Night, Free Agents experienced a free-fall, holding onto just 6.3 million viewers while managing a 2.1 rating — perhaps more indicative of the neighborhood both newbies can expect their Nielsens to live starting next week, where they’ll occupy the 8 o’clock hour.
Wednesday’s other series premiere, The CW’s H8R, Snooki’d a mere 1.34 million viewers and a Shedding for the Wedding-esque 0.6 demo rating. That weak tablesetter pretty much fated America’s Next Top Model (1.9 mil/0.9) to plunge more than 30 percent in both measures from its year-ago premiere.
Elsewhere on the night, Survivor: South Pacific‘s 90-minute premiere averaged 10.6 million viewers and a 3.4 demo rating, down 12 percent from Nicaragua‘s year-ago opener (12 mil/3.9). The Big Brother finale then followed with 7.77 million viewers and a 2.9 rating.
What were you tuned into this Wednesday? Next week, X Factor, the ABC comedies, Criminal Minds, Ted Danson’s CSI, Harry’s Law, the “new” SVU and ABC’s frothy Revenge enter the mix!