Ratings: 2011 VMAs Attract a Record-Shattering 12.4 Million Viewers

Holy [bleep], the ratings for Sunday’s 2011 MTV Video Music Awards were huge.

MTV VMAs ’11: The Best and Worst

According to just-released data, the cuss-filled kudocast drew a best-ever 12.4 million viewers. The ceremony also ranked as MTV’s most-watched telecast of all time.

By comparison, last year’s VMAs drew 11.4 million viewers.

What do you think accounted for the surge? Post your theories in the comments!