Ratings: 2011 VMAs Attract a Record-Shattering 12.4 Million Viewers
According to just-released data, the cuss-filled kudocast drew a best-ever 12.4 million viewers. The ceremony also ranked as MTV’s most-watched telecast of all time.
By comparison, last year’s VMAs drew 11.4 million viewers.
What do you think accounted for the surge? Post your theories in the comments!