Ratings: Big Brother Returns Bigger

The return of Big Brother buoyed CBS to an all-around Thursday win, in both total viewers and in the coveted 18-49 demo.

The launch of BB13 drew 7.7 million total viewers while scoring a 2.7 demo rating — that bested all Thursday comers and represents increases of 3 and 13 percent versus the reality show’s July 2010 opener.

Big Brother Premiere Recap: Couples Retreat (and Repeat!)

Elsewhere on Thursday:

* ABC’s Wipeout led the 8 o’clock hour with 6.64 million viewers and a 2.0 rating, on par with its week-ago numbers. With 5.4 million viewers and a 1.6, So You Think You Can Dance saw a small uptick in audience.

So You Think You Can Dance Results: Did the Right Contestants Go Home This Week?

* Now facing CBS’ big, bad Brother, ABC’s Expedition Impossible (5.5 mil/1.6) dropped 10 percent.

* At 10 pm, Rookie Blue (5.7 mil/1.5) enjoyed a 6 percent gain, while NBC’s Love Bites (1.97 mil/0.7) drew a few new viewers.

What were you watching this Thursday?

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  1. boyd crowder says:

    Loving Big Bro!!!!!!

  2. BRETT says:

    So happy! BIG BROTHER is my favourite show to watch all year, and I’m glad that the ratings are only going up! They posted great ratings last season too. This premiere was exactly what I want out of the show – crazy!

  3. Flyerboy says:

    I would have preferred all new people compared to the oldies coming back. That’s what all star formats are for. I was dissappointed in it. Can’t stand Rachael anymore!

  4. sadtroll says:

    Dick leaving the game – help or hurt the ratings?

  5. fernando says:

    Loving Rookie Blue more and more, wish it was on in the falls im sure ratings would be better for it maybe on tuesday night before body of proof.