The much-anticipated Season 4 premiere of True Blood bit into one of the series’ biggest audiences ever on Sunday night, drawing 5.4 million total viewers, HBO reports. Though previous accounts had the fresh episode falling just shy of the show’s previous record of 5.44 million (set by the penultimate episode of Season 3), HBO is touting the premiere as having matched that all-time high. And no matter how you slice it, the premiere was up 6 percent versus the Season 3 launch.
An 11 pm rebroadcast of the opener added an additional million viewers, for a combined audience of 6.4 mil for the night. Demo numbers have not yet been made available.
Elsewhere on Sunday night, Nate Ford and his Leverage team returned with confidence, drawing an audience of 3.42 million total viewers — up 10 percent versus the TNT series’ Season 3 opener — including 1.35 mil in the coveted 18-49 demo (on par with a year ago).
Leading out of Leverage, Week 2 of Falling Skies scored an audience of 4.2 mil, with 1.9 mil falling in the 18-49 demo. While that marks a drop of 29 and 25 percent, respectively, from the sci-fi drama’s out-of-this-world premiere numbers, the tallies are still strong for a basic cable drama.
Lifetime’s Drop Dead Diva dropped 17 percent from its premiere, delivering 2.4 million viewers.