White Collar, Burn Notice, Covert Affairs Headed to Big Screen... But There's a Catch

Coming to a theater near you this summer: USA Network’s Emmy campaign!

Beginning this weekend and continuing through June 23, the cabler will unspool a 30 second commercial (embedded below) in 92 movie theaters throughout Los Angeles touting the Emmy worthiness of its hour-long dramas White Collar, Covert Affairs, Fairly Legal, Royal Pains and Burn Notice.

USA will also be taking to the streets — not to mention the mountains — in search of Emmy voters. On the weekends of June 11-12 and June 18-19, the network is dispatching “brand ambassadors” to L.A.-area farmer’s markets, hiking trails and dog parks to distribute eco bags, water bottles and postcards bearing the “USA FYC 2011” messaging.

It’s all part of an aggressive effort on USA’s part to grab a bigger slice of the prestigious Emmy pie.

Which USA series do you think is most deserving of some Emmy love? Watch the video below and then hit the comments!

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Comments are monitored, so don’t go off topic, don’t frakkin’ curse and don’t bore us with how much your coworker’s sister-in-law makes per hour. Talk smart about TV!

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  1. Nicole says:

    Not sure any of them are Emmy worthy. Don’t get me wrong, I love USA shows, it’s basically all I watch. But they have some tough competition, so I don’t know. If I had to choose, DEFINITELY Burn Notice and White Collar.

  2. Delta says:

    Bomer has created the best character on TV and deserves a nom. White Collar is USAs highest quality show.

    • colette says:

      I agree 100%. Matt Bomer is fantastic as Neal Caffrey. He deserves an Emmy nomination. Also it’s always nice to see him in formal wear… just sayin’!

    • deb says:

      I agree, Mr. Bomer plays one of the best characters out there. He’s perfect as Neal Caffrey and his acting is impecable.

    • Steph says:

      Definitely agreed. Matt Bomer’s performance as Neal Caffrey gets better each and every week. Keeps me watching. The chemistry within the entire cast is incredible and believable.

    • TF says:

      Totally agree. Bomer is worthy of an Emmy nom – his portrayal of Neal is layered and completely perfect – but he won’t get one on this show, the writing is just not good enough. My hope is that his next role will be one that will give him a chance of getting the awards notice he deserves as an actor.

  3. Monica says:

    BURN NOTICE….ALL THE WAY!!!!! Then ROYAL PAINS with a close third COVERT AFFAIRS. WHITE COLLAR is boring, AND psych WHO?

  4. Alyce says:

    i watch burn notice, covert affairs and white collar with my bf and brothers
    these shows are great =D
    i love white collar the most of the 3 tho
    then burn notice and then covert affairs

    but they all deserve some emmy love :P


  5. Tom says:

    While I love ALL of USA’s original programming — even more than most of the shows from the “big 4” networks, Burn Notice is definitely head and shoulders above the rest. White Collar is a close second. However, Psych, RP, FL, and CA are not far behind.

  6. felix says:

    BURN NOTICE! I Have watched white collar and it’s not all that great the other 2 shows I have not really watched because they do not interest me. Burn notice is a good show it also has quality characters, quality storyline, and the plot just keeps getting more and more interesting.

  7. Ryan says:

    I LOVE all these USA Network shows. I’m in Canada, and I just wish we got to see all these shows when you do. We get a few of them, but we see episodes months, sometimes entire seasons, after the original broadcast in the US.

    It’s hard to choose a favourite… White Collar, Royal Pains, Covert Affairs, Fairly Legal, Burn Notice, Psych… They’re all so entertaining and well done.

  8. Barbara says:

    USA has become our household’s favorite channel for its endless line-up of great shows. We also appreciate the fact that the shows are given time to develop, and not yanked after a few episodes. We have watched almost all the shows mentioned since they started (never could get into Monk though-maybe because everyone else did, and Tony Shaloub kept winning year after year after year at many award shows). We just hope some of the shows get nominated this year, as well as their stellar performers. USA, USA, USA!

  9. Hannah says:

    White Collar and Psych are my favorite USA shows, even though Psych is not mentioned since it is more of a comedy I am guessing. But, by far, White Collar is my favorite!!

  10. Kim says:


  11. Rob says:

    Burn Notice

    As for Psych, maybe USA doesn’t think it will fair well when potentially going up against it’s CBS clone counterpart the Mentalist, lol

  12. Sally Bahner says:

    It’s a tough choice. I like them all. They’re way better than so many network shows (with the exception of NCIS and Bones), and especially the network reality crap. And add to the list, “In Plain Sight.” It’s great to have intelligent, well-written story lines with interesting characters.

  13. Jake says:

    While I will agree that Psych is a good show, it is a comedy not drama. There will be nominations for comedic shows, but this article is about USA’s “HOUR-LONG DRAMA” shows. Not to sound rude, but it makes some of you people look like idiots because you all are complaning that Psych wasn’t nominated. Psych didn’t get mentioned because it is NOT A DRAMA show!!! So before you make yourself sound even more like an idiot please people learn to read and know the difference between DRAMA and COMEDY!!!

  14. Arietta says:

    WHITE COLLAR!!! Definitely. Without a doubt.

  15. Gemini says:

    BURN NOTICE – Bruce Campbell & Sharon Gless definately. Bruce Campbell’s Sam Axe character makes that show one my favorites. Long Live Chuck Finely.

  16. Wendy says:

    If you have not watched Burn Notice you are missing a great show! Rent season 1 and start from the beginning – you will be hooked!!

  17. steve from michigan says:

    burn notice is a excellent show,just started watching it and its very addicting. good job

  18. Nina says:

    I’ll repeat what nearly everyone has said till now, Psych is the best show on USA. When it comes to the award for Outstanding Lead Actor in a Comedy Series, I am completely biased to Jim Parsons. But I truly feel that James Roday deserves a nomination. And Dulé Hill, too! For Supporting, of course. Glee was nominated in every category last year. And Psych is a million times cooler. So, c’mon!

    I love White Collar and Burn Notice. But with shows like Mad Men, Breaking Bad and Dexter to compete against, they don’t stand a chance.

  19. Kaylee says:

    White Collar is obviously the show of the highest caliber of those listed and in my opinion is absolutely deserving of an Emmy. It’s my favorite show on television (surpassing Glee by about an inch) and has flawless acting, a tight script, and well written, endearing characters.

    I just watched the S2 premiere of Covert Affairs and was rather unimpressed, but I will watch again next week. I have not had the opportunity to see Fairly Legal and quit watching Burn Notice after the third season because it started to get repetitive. Royal Pains, which I love, is simply not in the same category as White Collar.

    Definitely White Collar.

    • Colette says:

      I agree with you. I watched Fairly Legal last season and really enjoyed it, but White Collar is by far the best show on USA. It is tied with Castle for my favorite show on TV right now.

  20. Sharon says:

    Covert Affairs, HOT, HOT, HOT.

  21. Steph says:

    Burn Notice!!

  22. donna hitchens says:

    Big fan of all three – and ALL THREE deserve an emmy nod including character emmys for primary and supporting actors; however couldn’t get past the utter silliness of Psych – a complete turnoff in our house! But, really, when have the Emmy’s ever gotten past the stupid sitcoms of the three leading channels and a few HBO shows? USA needs to get a good media blitz going!

  23. donna hitchens says:

    What about Leverage? Another great show to be considered! Can’t wait for their season return!

  24. Paul says:

    BURN NOTICE!!! Definitely!!

  25. Melynda says:

    Psych is actually considered a “dramedy” so completely ruling it out as a drama is a little unfair. It has it’s moments. I’ve always thought the show never got it’s fair due of attention from the network. Especially since Burn Notice has been around. Of their dramas I would love to see White Collar or In Plain Sight win something. White Collar is the best thing on TV right now. IMO.

  26. Maddie says:


  27. Dani says:

    What about Psych? I love all of the USA shows, but it’s the best. I feel like it gets left out of everything.

  28. Nikhil says:

    Burn Notice is one of the best shows on television by far

  29. Kaleb says:

    Burn Notice is the definate choice.

  30. Damjan says:


  31. Sherm says:

    One yin/yang episode of Psych is better than the entire series of White Collar (which is the only other show worth mentioning).

    Way to screw over Psych…again…

  32. Steve says:

    Burn Notice by far and if they don’t get an emmy well — “we’ll just shoot them”.

  33. Mary Todd says:

    Jeffrey Donovan in Burn Notice should be nominated. He is a versatile actor and does an outstanding job as Michael Westen in this series. The series itself has stayed fresh and remarkably entertaining thanks to good writing.

  34. Josh says:

    USA really has a good collection of shows. My favorite is still Burn Notice, Royal Pains in second, and White Collar third. Covert Affairs needs a little work and Pysch (what do those guys have over Bruce Campbell well other than youth? not much of anything – I like Sam Axe’s wisecracks, Mike Westen’s kicking butt, and Fi’s enraged tendencies more than Pysch). Plus, the new guy Jesse – he’s coming along from where he started on the 4th season of Burn Notice. Royal Pains also is another good one. Mark Feuerstein as Hank definitely sells his knowledge and much more entertaining than House (who’s all dark and scary and has demons like Rescue Me’s Tommy Gavin [Denis Leary]). Paulo Constanzo and Reshma Shetty also provide great backup as Hank’s brother and accountant Evan (Constanzo) and Hank’s physician assistant (PA) Divya Katdare(Shetty). Royal Pains overall good show – some drama – one shocking scene at the end of the summer season 2 that pissed me off when Boris dropped the “I’m on to you” bomb at Eddie R and it turned out his detective was the beautiful socialite. I had no idea what they were going to do with this, but they made it easier after that – thank goodness. I’d be satisfied if Eddie just had money problems and mistakenly scammed his kids and was nice enough to pay it back, not a full blown weasel/criminal. I’m tired of that image he plays. It’s so pathetic even though Henry Winkler does it so well. Just wish his roles weren’t so predictable. So, that actually nearly did it for me, but it has gotten better by the end of Season 2 which finished in Spring. White Collar is another good show. White Collar criminal Neil Caffrey (Bomer) who never always plays his cards all on the table, even when he’s around Mossie (his mentor and friend). He’s unpredictable which is good for this show. G-man, haha, kidding, FBI agent Peter Burke on the other hand has a code to live up to. Nobody gets away with anything. They run, they can hide, but he will catch them when they slip up. Burke’s determination I believe is what Caffrey resents (since Caffrey wants to get away with the forgery, theft, and con he has a gift for doing), but Caffrey also respects Peter and doesn’t mind folding when it means taking out his competition too. Caffrey does has a code though, no guns, he just enjoys the con, which makes it easy for Burke to work with him too. Just two guys on opposite sides of the law working together rather than against. Sometimes they still tangle and have disagreements due to Caffrey’s ego and charming reputation for a good con and Peter totally by the book, which means nobody puts the sheet over his eyes. The one thing they have in common. Both hate to lose, therefore working together lets Burke do his job catching criminals and Caffrey solves the puzzles, finds the forgies, and stays on top as a good guy even though it means that he wears an ankle bracelet 24/7.

  35. Suz says:

    White Collar has great acting and writing so it deserves an Emmy nod. Season 3 started out fantastic so maybe some recognition will be coming

  36. Charles Mitchell says:

    All of these showes has that special quality about them to choose would be like saying USA only has one good show. I personally think all of these shows deserves a Emmy.

  37. Sheldon W. says:

    I’d like to see sharon gless get a second consecutive nomination. I just finished burning through the fourth season of Burn Notice [yyou see what I did there?] and wow! She really did deserve her nom, last year.

    Psych is way past its prime, so no Emmy for it.

    White Collar has so many great parts that it would be hard to select any one for a nom – though I’d go with Tim DeKay for male lead over Matt Bomer because he’s got the tougher role to play [and the Academy loves long-suffering characters]. And willie Garson cdeserves a mention as supporting male – Mozzie may be funny, but he’s also one of the best men of mystery on TV.

    Fairly Legal and Royal Pains really aren’t in the same league as Burn Notice or White Collar, but Mark Feuerstein is always brilliant, so he could, conceivably earn a nom.

    As for Covert Affairs, I’d love to see Piper Perabo get another nom, but the supporting cast – especially Peter Gallagher and Kari Matchett – are more deserving.

  38. zack says:

    burn notice or white collar i love them both

  39. Colleen says:

    White Collar is by FAR the best of the ones mentioned. But I’m also a huge Psych fan. The only USA Network shows I watch are these 2 and Monk when it was on.

  40. Christy says:

    I think USA shows tend to be fluffy, escapist(in the best sense) TV. However,I love White Collar and would love to see a nom for it…Matt Bomer + Tom DeKay can certainly act, as witnessed in the season 3 opener this week!

  41. MH says:

    White Collar hands down I also love Covert Affairs but when it comes to awards after last season White collar should get one! Love the characters, story lines, everything! Thank you USA!

  42. erica says:

    I enjoy Burn Notice and White Collar, but Psych is the best!!!!

  43. Katie says:

    Burn Notice for sure.. michael is very very hott. sams awsome in it.. and funny too.

  44. Adriana says:


  45. Brittany says:

    White Collar & Covert Affairs! Matt Bomer is amazing, as is Christopher Gorham!

  46. Myshiloh says:

    Nothing compares to White Collar. It’s Drama Number 1 for me. Couldn’t get a better cast and better writing anywhere other than USA. Best of the best. WHITE COLLAR.

  47. Alex says:

    All of them. USA has some of the best character development of any network. USA’s shows are more about the Characters than the plots, which I love. If I had to list them in order from top to bottom, I guess it would be
    1) Burn Notice
    2) White Collar
    3) Psych
    4) Covert Affairs
    5) Royal Pains

    I am very interested to see what SUITS and Necessary Roughness brings to the network in a couple of weeks.

  48. I love Burn notice! Great characters and plot lines
    covert affairs maybe in another year or two, needs to develop more

  49. In Plain Sight does have some great writing, and the relationships that orbit Mary are all interesting. White Collar has an incredibly interesting relationship between the guys, and the supporting cast is fascinating (I love seeing Dianne Carol onscreen). Either of those two would be good picks to me. I love Burn Notice, but it might be that the premise can only go so far. If Michael Weston does get back in, what now? If he doesn’t, what’s the point? I think BN is a great movie that got stretched out into a series.

  50. HBH says:

    I haven’t seen burn notice yet, but judging from these comments, i guess i should start. but i vote white collar all the wayy!!