The Voice Scores Post-Super Bowl Spot - Can It Beat Undercover Boss' Ratings?

The Super Bowl — aka the site of Christina Aguilera’s infamous lyrics fumble — next will play host to her comeback success, when NBC’s The Voice airs after next year’s Big Game, to be held February 5.

“There is no better showcase on television than to follow the Super Bowl, and we believe The Voice is deserving of such high-profile exposure,” NBC entertainment chair Robert Greenblatt said in announcing the news. “The attention-grabbing blind audition phase of The Voice has mass appeal and will fittingly team up with the biggest sporting event of the year.”

In recent years, Fox’s Glee (which drew 26.8 million total viewers), CBS’ Undercover Boss (38.7 million), NBC’s The Office (22 million), Fox’s House (29 million), CBS’ Criminal Minds (26.3 mil) and ABC’s Grey’s Anatomy (37.9 mil), have laid claim to the primo piece of real estate following TV’s massively watched sporting event.

Given Undercover Boss‘ specific and resounding success in the spot two seasons ago, it’s a smart move for NBC to go with a piece of reality TV versus a supersized comedy or, worse, an unproven new drama. But can The Voice come close to touching the Boss‘ boffo numbers? Or, being an established show, might it even beat them?

A premiere date for the second cycle of The Voice, which is currently airing its freshman run, has yet to be announced. Audition info can be found here.

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9 Comments
  1. Jessica says:

    If there is a Super Bowl to air. There is currently still a lockout, though I do think a deal will be done before the season starts.

  2. Nate says:

    Honestly, you’d think these people had never programmed a network before. Sure, The Voice is a hit, and I get it, they wanna make it a megahit. But football and reality singing shows are not exactly the most compatible programming. Why not launch a show that is targeted towards the same audience that watches Football? It’s the same stupid move Fox pulled with Glee this year. Even if you get a big audience for that episode, do they really think it’s going to carry over to the next broadcast? Sure, The Voice stands a better chance at that than Glee did, but why not air something that is likely to continue the ratings momentum into their next episode?

    • Michael says:

      The Voice is the only show on NBC with the most potential. As its most-watched show, it has YEARS-worth of milking in it and it’s already proved it can sustain a huge audience. The difference between The Voice and Glee is that there’s no storyline in The Voice, it’s much more approachable and there will be no need to try to tweak the episode for new viewers. Anyone can tap in to a premiere episode.

      It also won’t be as deplorably unwatchable as the Glee Super Bowl episode.

    • Jason says:

      This would be a valid statement except for the fact that nearly everyone watches the superbowl!!! Not just football fans!!! Not just men!! It’s a family event!!! It is the most watched show of the year!!! I think it’s a brilliant move on NBC’s part. Of course they need to move the show to 8PM if they really want a monster Idol like hit!!!

  3. Tracy says:

    Because this is the ONLY show NBC has that’s a hit. Build on it and then build from there, it’s the same strategy a 3rd place (out of 3 networks) NBC used in the 1980’s when they built on “The Cosby Show.”

  4. Andie says:

    Matt, I completely disagree. Sure, “The Voice” may get a couple more million than usual, but is the difference between 20 mil and 30 mil really that great? Why not launch a new show like “Awake,” which I’ve heard has an AMAZING pilot, and get 15 or so million viewers watching that wouldn’t ordinarily watch, that may turn into an actual audience week after week? God, networks are so stupid. I can’t wait til they hire me to schedule.

    • Michael says:

      The Voice is the only show that may build week after week. Scripted shows hardly do that, especially something so serialized as AWAKE. In fact, what’s better is The Voice to be post-Super Bowl and then have Awake after The Voice and launch it like that.

  5. I think this is a power move on NBC’s part. Not many will want to focus on a scripted drama after the big game. They’ll be winding down there night and want to have mindless, yet compelling entertainment. The Voice provides that and it automatically will push the reality competition into a new stratosphere. If half of the leftover viewers find themselves impressed enough with the competitors or the judges and stick around throughout the season, then NBC has their first legitimate ratings monster, probably since Friends. How does that translate to scripted programming? Because The Voice will be the lead-in to Smash, Katharine McPhee and Deborah Messing’s musical drama when it debuts next January. Again, this is a power move on NBC’s part. Cheers to them.

  6. jm says:

    But it will not vault them to number for the season what comes after football?

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