As is typical in its first outing without that cushy Dancing With the Stars lead-in, ABC’s The Bachelorette turned away some viewers, dropping to 7.1 million while scoring a 2.1 demo rating. Those decreases of 25 percent however are markedly greater than the series suffered a year ago, when it shed just 17 percent week-to-week.
Nonetheless, the she-Bach’ set up ABC’s Extreme Makeover: Weight Loss Edition for a decent debut. Matching its lead-in audience and even building on the demo (hitting a 2.4 rating), EM:WLE performed much, much better than (groan) True Beauty (5.4 mil/2.0) did in the 10 o’clock spot a year ago.
In fact — faint, off-season praise alert! — EM:WLE was Monday’s top-rated program among the coveted 18-49 demo, while giving ABC its best summer series debut since July 2009.
Elsewhere on Monday:
* With Castle on summer vacay and Hawaii Five-0 now in repeat mode, Law & Order: LA improved slightly in audience (to 6.5 mil) while holding steady in the demo (with a 1.4).
What if anything did you watch this first Monday of the “summer” TV season? And why do you think The Bachelorette is losing some popularity?