The Celebrity Apprentice closed out its latest cycle on Sunday night with a total audience of 8.4 million viewers, swelling every half hour, and a 2.9 rating, which marks an all-time low demo for a edition featuring celebs.
Celeb Apprentice was Sunday’s third most watched program, trailing a special 60 Minutes (10.9 mil/1.6) and the night’s biggest draw, the CBS telepic Jesse Stone: Innocents Lost (13.74 mil/1.3). The Tom Selleck starrer improved on the franchise’s previous audience by 20 percent, while matching its meager demo number (which, save for Minute To Win It, stood as Sunday’s worst).
Elsewhere on the night:
* ABC’s broadcast of the Billboard Music Awards drew 7.85 million total viewers and a 2.9 rating, improving on the show’s most recent (2006) telecast by 7 percent, and delivering its biggest audience since 2003. That said: When/why did Britney stop knowing how to dance?
* Of Fox’s four animated finales — American Dad (3.6 mil/1.6), The Simpsons (5.3 mil/2.5), Bob’s Burgers (4.26 mil/2.1) and Family Guy (5.9 mil/3.0) — only The Simpsons didn’t dip from its previous numbers.