The ratings picture for the Bachelor finale was less rosy than a year ago. The two-hour question-popping averaged 13.8 million total viewers and a 4.5 demo rating, down 8 and 14 percent respectively from the March 2010 On The Wings Of Love (groan) season-ender.
The 10 o’clock After the Final Rose post mortem (13.9 mil/4.7) registered similar decreases.
NBC’s The Event (4.2 mil/1.2) wasn’t feeling much love either, as another 20 percent of its audience melted away.
Mind you, audiences throughout this first week of Daylight Savings Time will be down almost across the board, for reasons that I never fully understood (or at least appreciated).
Elsewhere on Monday night:
8/7c | House placed second in the hour with 10.3 million viewers and a 3.5 rating, dipping a bit week-to-week. Similarly, Chuck (5 mil/1.6) slipped a few percentage points in both measures. The freshman CBS comedy Mad Love drew 6.5 mil and a 2.1 rating, down 10 percent.
9/8c | Even Fox’s stellar The Chicago Code (7.3 mil/2.0) couldn’t dodge the Daylight Savings doldrums, dipping 7 percent in the demos.
10/9c | Harry’s Law courted 7 percent more viewers (hitting 10 mil) and held steady with a 1.8 demo rating. That said, its delivery of the coveted 18-49 crowd trailed a Hawaii Five-0 repeat. So….
What did you watch this Monday night? Or were you out in the backyard with the munchkins, enjoying the extra hour of daylight?