Ratings: Bachelor Drops, Harry's Holds Steady

The ratings picture for the Bachelor finale was less rosy than a year ago. The two-hour question-popping averaged 13.8 million total viewers and a 4.5 demo rating, down 8 and 14 percent respectively from the March 2010 On The Wings Of Love (groan) season-ender.

The 10 o’clock After the Final Rose post mortem (13.9 mil/4.7) registered similar decreases.

NBC’s The Event (4.2 mil/1.2) wasn’t feeling much love either, as another 20 percent of its audience melted away.

The Event On the Bubble: Keep Or Cut?

Mind you, audiences throughout this first week of Daylight Savings Time will be down almost across the board, for reasons that I never fully understood (or at least appreciated).

Bachelor Finale Recap: Fairytale, Ending?

Elsewhere on Monday night:

8/7c | House placed second in the hour with 10.3 million viewers and a 3.5 rating, dipping a bit week-to-week. Similarly, Chuck (5 mil/1.6) slipped a few percentage points in both measures. The freshman CBS comedy Mad Love drew 6.5 mil and a 2.1 rating, down 10 percent.

9/8c | Even Fox’s stellar The Chicago Code (7.3 mil/2.0) couldn’t dodge the Daylight Savings doldrums, dipping 7 percent in the demos.

10/9c | Harry’s Law courted 7 percent more viewers (hitting 10 mil) and held steady with a 1.8 demo rating. That said, its delivery of the coveted 18-49 crowd trailed a Hawaii Five-0 repeat. So….

What did you watch this Monday night? Or were you out in the backyard with the munchkins, enjoying the extra hour of daylight?

Comments are monitored, so don’t go off topic, don’t frakkin’ curse and don’t bore us with how much your coworker’s sister-in-law makes per hour. Talk smart about TV!

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  1. Colleen Harris says:

    So apparently Harrys Law always has to have some sort of qualifer for its success but can’t it also get credit for being a ratings success (for NBC standards) this season especially given the lack of any sort of lead in show. I know its not the darling that Chuck is but it has held its own in the demos and overall despite the weak numbers comimg from the shows its been paired with

  2. jill says:

    I’ll never understand the “coveted” age group that advertisers seek.
    My husband an I are 55 and both earning more money than we ever have because we are at the top of our fields. Furthermore we spend a lot because are children are grown and out of college. Those young people – all in their 20s – have good jobs and earn well above average salaries but, even if they spent every dollar they earn (which they don’t because they all save a portion of their income) the total is negligible in comparison to people my age. Advertisers seem to think that after 50 we are only good for ads for bladder control products or arthritis medecine. We spend our money on restaurants (a lot!) vacations, cars, clothes, home remodelling, travel, electronics, theater etc. We don’t look ancient and we are fortunate not to have one prescription between us. Wake up advertisers – after all Brad Pitt will soon be aging out of that coveted group!

    • Arsimo says:

      I also didn’t get it at first but someone somewhere explained it very simply.

      The TV-watching of the 50+ age group is not so interesting to analyse by advertisers because of the simple reason that group will watch anyway – their tv-behaviour is very predictable. Of course the advertisers are very interested in this much spending group but they aleady know how many of them will stay at home and watch tv.

      The demo 18-49 (and especially 18-35) is much more difficult to predict and that’s why their ratings are so important. Do they stay at home and if so, which programs/network they watch? Also this age group experiments more with time shifting, watching on internet etc etc what made it difficult to know how many of them you can reach with ads.

      • jill says:

        Thank you for the explanation, Arsimo. Yet again, I have to challenge the networks suppositions. There was a generation that was
        very preditable – the turning into Walter Cronkite every night generation- but they are very elderly now. Nobody I know of my age watches the nightly news or, for that matter, live tv. Dvr, on demand and online viewing is the norm now.

      • MST3K says:

        I also think it has to do with buying habits of people over 50. Younger people are (aparently) not as locked into certain branding, and are more likely to sample a range of products.
        The anecdote would be; Why bother trying to convince a 60 year old man set on buying Ford trucks for the rest of his life to switch to Chevy? Younger consumers have yet to develop that brand loyalty, but when they do it’s very valuable.

  3. Emmanuelle Works says:

    We were watching a French movie on DVD (we have French and American DVD systems), Mesrine Part 1 with Vincent Cassel. Castle wasn’t on and Stana Katic twitted about the movie weeks ago, which really psyched me because I’d already ordered it from France! :)

  4. peppy says:

    I would have watched Harry’s Law even if Hawaii Five-0 was brand spanking new.

  5. Valerie says:

    This may be nitpicky, but it’s “Daylight Saving Time”, not “Daylight SavingS Time.”

  6. Jasin says:

    I agree that it’s funny Harry’s Law pulls in 10 Million viewers, the highest viewers of any scripted series on NBC but it always gets drudged thru mud since it’s demo rating is lower the desired 2+. It’s a very enjoyable show and I am confident it will get a second season. Hopefully adding Christopher McDonald as a regular.

  7. Rachael says:

    This post reminded me to go watch Harry’s Law online, but NBC pulled all the full episodes! Now I can add Harry’s Law to SVU. What are us folk with rabbit ears to do!?

    I still don’t get the appeal of Hawaii Five-0. Tried watching it after the superbowl and haven’t been back since.

    And Jill, I hope to be in as good shape when I hit television old age :) Perhaps you can ask for a senior discount from your cable provider?

  8. Becca says:

    Chuck’s the only thing I watch on Mondays! One of the best shows out there! :)

  9. Jenny says:

    I watched the bachelor yesterday! All 3 hours. I love the outcome! They are absolutely Perfect for each other!! This is the only season I’ve ever watched. I was skeptical at the beginning, I found the girls rather annoying. But I was drawn in by emily and brads relationship. So natural, so real and genuine. I don’t think he had that with anyone else in the house! Rooting for them. Hope they last!

  10. Rico Moreno says:

    Looking at the list, I want to have these very fine and entertaining shows back!!
    1. Chuck || 9. No Ordinary Family || 12. Harry’s Law || 13. The Defenders || 11. The Event || 7. V || 10. Off the Map || 15. Outsourced

    We record them all and watch them diligently. YOU have to keep some intelligent shows on the air!! PLEASE … KEEP THESE!! … THANK YOU!!

  11. Rico Moreno says:

    Monday Night: WE watched or recorded: Chuck || The Event || Hawaii Five-O || Harry’s Law … These are all decent shows and deserve to be renewed!!

  12. john says:

    I’m 59. Just switched from a Lexus to a BMW (I can afford a lot more options now) Ford truck?!!!!!