Ratings: Secret Millionaire Rich In Viewers, Celeb Apprentice Trumped By 9 O'Clock Rivals
Averaging 12.6 million viewers and drawing a 3.4 demo rating in the covered 18-49 demographic, Secret Millionare (which years ago had a brief run on Fox) easily bested all 8 o’clock comers and gave ABC its largest audience in the time slot since March 2008.
Vying against Secret Millionaire, NBC’s Next Great Restaurant came off half-baked, serving just 4.57 million total viewers and drawing a 1.7 rating. That was “good” for fourth, trailing Fox’s animated fare.
Elsewhere on Sunday:
8/7c | Even opposite ABC’s flush Millionaire, The Amazing Race (9.76 mil/2.7) saw a 7 percent increase in audience and demos.
9/8c | The two-hour season premiere of The Celebrity Apprentice averaged 7.9 million viewers and a 2.7 rating, dropping 4 and 15 percent from the show’s previous opener, respectively. In fact, the premiere’s first hour placed a distant third behind Desperate Housewives (11.3 mil/3.4, up 10 percent) and Undercover Boss (10.9 mil/2.7, up a tick).
10/9c | The second half of Celeb Apprentice topped the demos with a 3.0, while CSI: Miami led in total viewers (10.65 million); the CBS crime drama also enjoyed a 9 percent bump with the 18-49 crowd (hitting a 2.4). Brothers & Sisters (7.5 mil/2.2) delivered increases of 8 and 10 percent.
Did you check out any of this Sunday’s new reality-TV fare?