Ratings: Secret Millionaire Rich In Viewers, Celeb Apprentice Trumped By 9 O'Clock Rivals

On a Sunday night when no fewer than three reality series made their premieres, ABC’s Secret Millionaire was the one laughing all the way to the bank.

Averaging 12.6 million viewers and drawing a 3.4 demo rating in the covered 18-49 demographic, Secret Millionare (which years ago had a brief run on Fox) easily bested all 8 o’clock comers and gave ABC its largest audience in the time slot since March 2008.

Vying against Secret Millionaire, NBC’s Next Great Restaurant came off half-baked, serving just 4.57 million total viewers and drawing a 1.7 rating. That was “good” for fourth, trailing Fox’s animated fare.

Elsewhere on Sunday:

8/7c | Even opposite ABC’s flush Millionaire, The Amazing Race (9.76 mil/2.7) saw a 7 percent increase in audience and demos.

9/8c | The two-hour season premiere of The Celebrity Apprentice averaged 7.9 million viewers and a 2.7 rating, dropping 4 and 15 percent from the show’s previous opener, respectively. In fact, the premiere’s first hour placed a distant third behind Desperate Housewives (11.3 mil/3.4, up 10 percent) and Undercover Boss (10.9 mil/2.7, up a tick).

10/9c | The second half of Celeb Apprentice topped the demos with a 3.0, while CSI: Miami led in total viewers (10.65 million); the CBS crime drama also enjoyed a 9 percent bump with the 18-49 crowd (hitting a 2.4). Brothers & Sisters (7.5 mil/2.2) delivered increases of 8 and 10 percent.

Did you check out any of this Sunday’s new reality-TV fare?

Comments are monitored, so don’t go off topic, don’t frakkin’ curse and don’t bore us with how much your coworker’s sister-in-law makes per hour. Talk smart about TV!

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10 Comments
  1. Stacey H says:

    We caught up on DVR stuff except for Chopped All Stars on Food Newtork for my money weekends are a total loss for Networks.

  2. JScout says:

    Matt, any idea how Firefly did on the Science Channel? Do they even publish numbers for that channel? Thanks.

  3. CraigM says:

    Any idea of how Breakout Kings did in the ratings on A&E? Premiere episode was great fun.

  4. Chmarin says:

    It’s hard to believe Secret Millionaire had such higher ratings than The Apprentice. Weird. I was expecting a ratings disaster, just like the one America’s Next Great Restaurant is.

    • Matt Webb Mitovich says:

      My theory: People (like me) love their weepy, feel-good TV, and that’s what SECRET MILLIONAIRE is. Is CELEB APPRENTICE a freak show? Sure. But I think Mr. Sheen just upped the ante; anything else will pale in comparison.

      • Chmarin says:

        Good point. I guess it was a refreshing and welcome change after years of Extreme Home Makeover. Still not my cup of tea, though.

  5. Geo says:

    Trump decided to come out as a great big homophobic bigot last week, so he, his show, and all his businesses can rot as far as I’m concerned.

    Not only does Trump have no chance whatsoever at ever becoming president– though he plans to run– he demonstrates once again what a bad businessman he is– so he’s trying to sell a show based entirely on campy celebrities and the very week before it airs he p*sses off the gays? Yeah, smart move there, Sherlock.

  6. Chris J says:

    I watched the NBC reality lineup, Next Restaurant was ok but don’t see it being able to last unless it picks up next week. Celeb Apprentice was just a circus as the donald called it early on and I think it was their goal to get the most crazy celebrities this season. I think that Celebrity Apprentice has now peaked with quality over the past 3 seasons and now we are just going to get C, D & F list celebrities trying to get a comeback.

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