Ratings: Secret Millionaire Rich In Viewers, Celeb Apprentice Trumped By 9 O'Clock Rivals

On a Sunday night when no fewer than three reality series made their premieres, ABC’s Secret Millionaire was the one laughing all the way to the bank.

Averaging 12.6 million viewers and drawing a 3.4 demo rating in the covered 18-49 demographic, Secret Millionare (which years ago had a brief run on Fox) easily bested all 8 o’clock comers and gave ABC its largest audience in the time slot since March 2008.

Vying against Secret Millionaire, NBC’s Next Great Restaurant came off half-baked, serving just 4.57 million total viewers and drawing a 1.7 rating. That was “good” for fourth, trailing Fox’s animated fare.

Elsewhere on Sunday:

8/7c | Even opposite ABC’s flush Millionaire, The Amazing Race (9.76 mil/2.7) saw a 7 percent increase in audience and demos.

9/8c | The two-hour season premiere of The Celebrity Apprentice averaged 7.9 million viewers and a 2.7 rating, dropping 4 and 15 percent from the show’s previous opener, respectively. In fact, the premiere’s first hour placed a distant third behind Desperate Housewives (11.3 mil/3.4, up 10 percent) and Undercover Boss (10.9 mil/2.7, up a tick).

10/9c | The second half of Celeb Apprentice topped the demos with a 3.0, while CSI: Miami led in total viewers (10.65 million); the CBS crime drama also enjoyed a 9 percent bump with the 18-49 crowd (hitting a 2.4). Brothers & Sisters (7.5 mil/2.2) delivered increases of 8 and 10 percent.

Did you check out any of this Sunday’s new reality-TV fare?