Ratings: Office Repeats Can't Keep Idol Down

NBC’s decision to program the first Thursday after February sweeps with back-to-back-to-back-to-back-to-back-to-back repeats of The Office nearly paid off.

Averaging 3 million total viewers and a 1-point-something rating, the NBC sitcom’s first four reruns worked valiantly to fend off American Idol‘s results show. TV’s most watched program, however, ultimately edged out the Offices (Offeece?) by an 810 percent margin, drawing nearly 25 million total viewers and an 8.1 rating in the coveted 18-49, rerun-averse demographic.

That marks a week-to-week gain of some 14 percent for Idol, which in its 10th season has retained an impressive chunk of its audience versus a year ago. It also gave Fox the best-rated and most-watched Thursday lineup for any network in almost four years.

But, you ask, how did Rules Of Engagement, broadcast TV’s only original scripted program, perform? Leading out of a Big Bang encore, it drew 8.3 million total viewers (down 13 percent week-to-week) and dropped 18 percent to a series-low 2.3 rating.

What were you tuned into this Thursday? Idol, Idol, or an Office repeat?

Comments are monitored, so don’t go off topic, don’t frakkin’ curse and don’t bore us with how much your coworker’s sister-in-law makes per hour. Talk smart about TV!

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  1. eliott256 says:

    Wow, I wish I was a sarcastic bastard…

  2. John says:

    Don’t underestimate the “nothing else on” effect. I watched my first full episode of Idol in probably the entire 10 year run last night. So this is what a monopoly of ratings looks like.

    • goosey says:

      Yea, no Nikita on, and they moved Fringe to Friday, Thursday was wide open for AI since nothing else was on.

  3. Kevin says:

    Lucky week for Idol. I have watched a lot of the Wednesday night shows but my Thursday is booked. Once my “normal” shows come back on Thursday night Idol takes a backseat on the DVR.

  4. judy Sherman says:

    I tape everything so that I can watch everything, breeze through the commercials and not miss anything!!

  5. Suzanne says:

    I watched The Office and flipped to American Idol during commercials. That’s all you need to follow what’s going on.

  6. BillK says:

    I watched the repeats of BBT and CSI, I’d rather read a book than watch AI.