Ratings: Biebs Boosts CSI, The CW Livens Up
Never say never when it comes to CSI rebounding from an all-time low rating. The aging CBS procedural this Thursday night got a tiny boost from Justin Bieber‘s encore, gaining 5 percent in total audience (13.26 million viewers) and 4 percent in the demo (with an admittedly fourth place-worthy 2.8).
Speaking of the young’uns, both of The CW’s offerings enjoyed increases from last week’s tepid tallies. The Vampire Diaries was up 7 percent in both total viewers (3 million) and the 18-49 demo (1.4), while Nikita (2.14 mil/0.8) notched bumps of 10 and 13 percent, respectively.
Elsewhere on Thursday:
8/7c | American Idol dominated with 21.9 million viewers and a 7.6 demo rating, up a bit week-to-week. Big Bang Theory followed with 12.5 million viewers and a 3.7 rating, which tied Grey’s Anatomy for the lead among scripted shows. $#*! My Dad Says wrapped its freshman run with 9.78 mil/2.6, down a few percentage points from last week. Community gained 8 percent in audience (4.16 mil viewers), if I may explanabrag for a moment.
9/8c | Trailing CSI in total viewers (with 10.2 mil), Grey’s as typical topped the demos, with a 3.7. Bones (now Hannah-free!) drew just shy of 10 million viewers and, opposite the Biebs, enjoyed a 3 percent gain in the 18-49 crowd. The Office‘s (underwhelming, IMO) premiere of Michael Scott’s movie drew 6.4 mil/3.3 (down 7 percent), while Parks and Recreation (4.4 mil/2.3) slipped about 11 percent.
10/9c | With nearly 15 million viewers and a 3.0 rating, The Mentalist matched its week-ago numbers. Private Practice (6.9 mil/2.4) dipped a few points, while both 30 Rock (4 mil/2.0) and Outsourced (3.2 mil/1.5) dropped 12 percent.
Not-So-Fun Fact: All told, with an average 2.0 rating, NBC matched its all-time low for a Thursday line-up of all-original programming.
What was playing on your TV this Thursday?