First things first: With nearly 25 million total viewers, American Idol was up two percent over the same night in Season 9 — marking the first time this cycle the juggernaut has enjoyed year-over-year growth. Idol also showed strong retention (~97 percent) in both viewers and the demo (with an 8.9 rating).
The night’s big battle, however, may be shaping up in the 10 o’clock hour. Though Blue Bloods continues to dominate in total viewers (this week netting 11.2 million of ’em), the cop drama matched an all-time low in the demos, with just a 1.6 rating.
Instead topping the hour’s demos was SVU, delivering its best rating since September 22 (with a 2.95, up 26 percent vs. last original). ABC’s Off the Map put up a typical 5.3 million viewers/1.9 rating.
Elsewhere on Wednesday:
* At 8 o’clock, CBS’ Live to Dance dropped 14 percent in the demos, dipping beneath a 1.0.
* A double batch of NBC’s Minute To Win It delivered a series-high 7.7 million viewers.
* Cougar Town entered its 10-1/2 week break on a high note, gaining nearly 30 percent week-to-week (6.6 million viewers/2.7 rating). Fueled by its Idol lead-in, Fox’s Human Target targeted its best numbers in over a year (9.34 million viewers/2.7 rating), yet suffered marked erosion over the hour.
* The CW’s repeats of Smallville and Supernatural scored 1.18 million and 1.02 million viewers, respectively. Seasons resume Friday!
What were you watching this Wednesday?