Exclusive First Look: Fringe's New Billboard!

Get More: Exclusive, First Look

In a major blow to the argument that Fox is banishing Fringe to Fridays to die, a new piece of evidence has emerged that strongly suggests the network very much wants the show to succeed in its new, challenging time slot: A fancy outdoor advertising campaign touting the show’s new Friday perch!

Fringe on Fridays Will Be a “Fringe Unhinged,” Says J.J. Abrams

Last week at the Television Critics Assoc. Press Tour, Fox president Kevin Reilly urged reporters not to declare Fringe dead and buried. “I beg you not to write the eulogy prematurely,” he pleaded. “It’s a show we’re very passionate about. I want the audience to transfer to Friday. I would be heartbroken if it went away. But if the fans stick with us the show could be on the air for many years.”

Will you be following the Fringe team when they relocate “over there” later this week? And reaction to the cool new billboard? Sound off below!



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Comments (239)

  • How is this exclusive. It’s been on various sites for days

    Comment by Martha – January 18, 2011 08:45 AM PDT  Reply To This Post
    • You bet I will be following Fringe!! It is a great show with an incredible story-line and the Network better not pull it and leave us hanging without a great show. Fox would be making a big mistake and make me a very unhappy viewer!!

      Comment by Heather Hanly – January 18, 2011 01:08 PM PDT  Reply To This Post
  • Heck yes, I will! I love Fringe! It’s my favorite show on television and would be absolutely GUTTED if it were to be cancelled!

    Comment by Kayleigh – January 18, 2011 08:47 AM PDT  Reply To This Post
  • I will follow Fringe where ever it goes! This is one of the best shows I’ve ever seen!

    Comment by Kim – January 18, 2011 08:48 AM PDT  Reply To This Post
  • Absolutely! I always DVR it, so I won’t have to change a thing

    Comment by Rob – January 18, 2011 08:50 AM PDT  Reply To This Post
    • watch it live!!! the dvr numbers don’t help it that much!!!

      Comment by cody g – January 18, 2011 08:54 AM PDT  Reply To This Post
      • If I could fast forward live TV then I would watch it Live.
        I PVR everything… I’ll start watching 10-15 minutes after so that I can FF through commercials.
        Networks need to add PVR data into the mix… it is the way people are watching now… We just live our lives way to busy!

        Comment by Bonnie – January 18, 2011 09:20 AM PDT  Reply To This Post
      • Unless you’re a Nielsen family then watching live won’t help anyway. Having no basis for whether or not this is true, I kind of figure watching it online might actually be the *best* way for your “vote” to count here. Everything online has metrics that are tracked and associated with content anyway, so even if you’re not a Nielsen family then your viewing of the show will be recorded.

        Comment by Allison – January 18, 2011 10:33 AM PDT  Reply To This Post
        • It is the Best way especially if you do so within the first day or at least the first seven days.It is not as important as nielsen family live viewing but it helps show that people have a loyalty to the show.When Nielsen starts counting online views that show the same number of commercials(this will happen soon) as live tv then watching it on HULU or the channels site within the first three days will be the best as it will count more to adverstisers.

          Comment by Zturk – January 18, 2011 10:55 AM PDT  Reply To This Post
  • My dvr is already programmed! Fringe is my favorite show this season. Unpatiently awaiting Friday’s new episode!

    Comment by Holly C – January 18, 2011 08:52 AM PDT  Reply To This Post
  • Yes, absolutely. I watch it live, DVR it and buy it on Amazon VOD.

    Comment by Pamela – January 18, 2011 08:52 AM PDT  Reply To This Post
  • I will follow it wherever it goes! My favorite show! Fringe Friday FTW!

    Comment by Didi – January 18, 2011 08:54 AM PDT  Reply To This Post
  • I can’t watch it live unfortunately ’cause I’m from Greece but people in USA and Canada do it for me pls!It’s an amazing shoooow!

    Comment by Nicole – January 18, 2011 08:58 AM PDT  Reply To This Post
  • Lame.

    Comment by DeeDee – January 18, 2011 09:02 AM PDT  Reply To This Post
    • What a lame comment.

      Comment by Rob – January 18, 2011 10:42 AM PDT  Reply To This Post
  • I’m just excited FRINGE is returning. The day it’s on doesn’t matter to me. I just hope that it stays on Fridays for many years to come.

    Comment by John Berggren – January 18, 2011 09:03 AM PDT  Reply To This Post
  • FRINGE FRIDAY FOREVER! Of course I will! How could I not! I always watch live as I bite my nails off and wonder how my heart isn’t beating out of my chest with tension and how my brain hasn’t exploded from the awesomeness of it all. It’s my favorite show on tv right now!

    This is just more positive news that really makes me believe FOX will not let this die. If we get the ratings, we CAN get another season, or seasons. Just five season in the VERY least so we can get syndication, ok? Come on, you guys, we can do that!

    Comment by Sarah – January 18, 2011 09:04 AM PDT  Reply To This Post
  • I would watch this any time any day it’s on. It’s the best show on TV :)

    Comment by Thom – January 18, 2011 09:04 AM PDT  Reply To This Post
  • Been following Fringe from season 1′s Monday slot, then changed to Tuesdays, to season 2′s Thursday slot and now Fridays? Why not. There’s nothing good on TV on a Friday anyway. Fringe will reanimate Fridays from now on.

    Comment by JJnotAbrams – January 18, 2011 09:22 AM PDT  Reply To This Post
  • You bet I’ll follow it to Fridays! It’ll be a nostalgic nod to XFiles, which is my all-time fave show (though Fringe is coming up a close second.) BRING. IT. ON.

    Comment by Julia – January 18, 2011 09:29 AM PDT  Reply To This Post
  • I love Fringe! It’s an original show with creativity rarely seen on TV nowadays, especially in John Noble’s character. Every time Walter Bishop enthusiastically posits some new explanation or has an emotional moment on the show, I’m hooked even further. He is so brilliant yet so under appreciated. I hope the new time slot and promotions do more for the show and for his career.

    Comment by Bernie – January 18, 2011 09:33 AM PDT  Reply To This Post
  • I’ll finally be able to watch live or DVR! Thursdays were just too packed, between the NBC comedies and Grey’s using up my apartment’s DVR. This’ll be a nice treat after a long workweek, and a nice place to leave my geekiness before going out on a Friday night.

    Comment by John – January 18, 2011 09:43 AM PDT  Reply To This Post
  • Absolutely! So glad it’s almost back! Can’t wait for the 2nd half!

    Comment by tjj50 – January 18, 2011 09:51 AM PDT  Reply To This Post
  • I love both Fringe and Supernatural,them being 2 of the only 3 shows I can’t miss and of course these 2 have to air at the same time, will DVD one and watch the other,maybe alternate.
    But no doubt me,two of my daughter’s and one son-in-law will be watching Fringe,we love this show and the charactrs in it and that the heart of Fringe is the characters and that made clear by all those involved in this show.

    Comment by Cheryl – January 18, 2011 09:55 AM PDT  Reply To This Post
  • It’s nice to see Fox putting its money where its mouth is and actually promoting Fringe on Fridays

    Comment by Ben Phelps – January 18, 2011 10:16 AM PDT  Reply To This Post
  • Absofringely will I watch Fringe and I like the banner. I’ve been rewatching from the Pilot on and have converted my co-workers. Can’t wait for Fringe Weekends.

    Comment by cortexifan – January 18, 2011 10:19 AM PDT  Reply To This Post
  • I’ll follow it whenever, wherever Fox decided to put it. Fringe rules.

    Comment by Allison – January 18, 2011 10:34 AM PDT  Reply To This Post
  • I think, even if people DVR it for the rest of the season, they should watch it LIVE this Friday (and DVR and HULU it too) just to cover all bases – let’s show FOX that we appreciate the effort they’re making in promoting and supporting our show.

    Comment by MR505 – January 18, 2011 11:29 AM PDT  Reply To This Post
  • i will follow FRINGE anywhere!!!! it is one of the best on tv!!!

    Comment by lisa – January 18, 2011 11:30 AM PDT  Reply To This Post
  • Love the billboard, and as I keep saying, I’d travel to the alternate universe to watch FRINGE, so watching it on Fridays is not a problem. (Although I will miss my convenient BONES-FRINGE back-to-back Thursday night lineup…)

    Comment by Cass – January 18, 2011 12:13 PM PDT  Reply To This Post
  • I will be there!

    Comment by tara – January 18, 2011 12:50 PM PDT  Reply To This Post
  • I love Fringe and will watch no matter what night it is on!!!! My favorite show!!!!!

    Comment by Holly – January 18, 2011 12:50 PM PDT  Reply To This Post
  • Love Fringe, love the writing and acting, Fridays have always been my scifi treat, so I welcome the change.

    Comment by C1brat – January 18, 2011 12:51 PM PDT  Reply To This Post
  • Oh yes! I will continue to follow it… whenever day it is. It’s a great show!

    Comment by Vero – January 18, 2011 12:51 PM PDT  Reply To This Post
  • We’re ready for the new season no matter what day

    Comment by Robin – January 18, 2011 12:51 PM PDT  Reply To This Post
  • FOX NETWORK CAN SAY WHAT THEY WANT, MOVING A SHOW TO A FRIDAY IS THEIR WAY OF KILLING OFF A SHOW! MOST PEOPLE HAVE LIVES AND THINGS TO DO ON FRIDAY NIGHT. DON’T STICK A REALLY GOOD SHOW ON A DEATH SLOT!!! AMERICAN IDOL SUCKS, THE RATINGS ARE HORRIBLE, CANCEL THE DAMN SHOW ALREADY!!!

    Comment by Erin – January 18, 2011 12:52 PM PDT  Reply To This Post
  • I dislike the fact that Fringe has moved to a new day mainly because I’m a working student and work friday evenings and weekends. Of course, If I miss a show hopefully FOX can keep their fans updated with information and keep full episodes on the site.

    Comment by Chou – January 18, 2011 12:52 PM PDT  Reply To This Post
  • Wasn’t The X-files a Friday night show on Fox? Look how long that one ran! I’m sure Fringe will continue for a long time to come :)

    Comment by Jen – January 18, 2011 12:52 PM PDT  Reply To This Post
  • Fringe is absolutely brilliant and I will follow it no matter what day of the week it is on! P.S. The dvr is the greatest invention in my lifetime. The GPS is number two. Push-up bra number three!

    Comment by Don Lennon – January 18, 2011 12:53 PM PDT  Reply To This Post
  • I WILL FOLLOW YOU, FOLLOW YOU WHEREVER YOU MAY ROAM….lyrics from an ealry 1960′s song – but a propos my feelings about FRINGE!
    FOX, do not SCREW with Fringe or else…..

    Comment by lifinhead – January 18, 2011 12:53 PM PDT  Reply To This Post
  • Fringe is my favorite show on TV! Already have it ready to record on my DVR! I was worried Fox was putting Fringe on Fridays to die but this gets my hopes up! Thanks Fox!

    Comment by Lori – January 18, 2011 12:54 PM PDT  Reply To This Post
  • I can’t wait for Friday. Wouldn’t miss it for the world. Love Fringe !!!

    Comment by Johnny – January 18, 2011 12:55 PM PDT  Reply To This Post
  • I love fringe and will follow it no matter where it goes.

    Comment by Shaun – January 18, 2011 12:55 PM PDT  Reply To This Post
  • This is my favorite show. I can not wait any longer this is the only show I watch now there is nothing on TV.

    Comment by Sherly Stacy – January 18, 2011 12:56 PM PDT  Reply To This Post
  • YESSSSSS!! Love Fringe, it’s is my favorite show. I can’t wait until Friday!

    Comment by Lisa L – January 18, 2011 12:57 PM PDT  Reply To This Post
  • I’am a french girl and I love all about fringe. It is the best show on TV ! I would like that this show never finished !!!

    Comment by Véronique – January 18, 2011 12:57 PM PDT  Reply To This Post
  • I love Fringe it’s a great show, I will set my DVR just in case!!

    Comment by Celeste – January 18, 2011 12:59 PM PDT  Reply To This Post
  • I am a “fringie” and will watch the show no matter where in this universe it goes. Now, if they move it to the other side….I’m gonna have a problem with it.

    Comment by eric – January 18, 2011 12:59 PM PDT  Reply To This Post
  • I love Fringe and will watch it whatever day it comes on, its always “Fringe day” in my calendar!

    Comment by Fidel – January 18, 2011 12:59 PM PDT  Reply To This Post
  • we’ll be there! And we’ll bring others!

    Comment by joni and paul – January 18, 2011 01:00 PM PDT  Reply To This Post
  • Well I’m not entirely pleased with the move because it means I jaw to wait till the end of my week to watch it, bit I guess it will teach me some patience, and one thing about tue move is that fox already knows that fringes core audience dvr’s it ad watches it on Friday already so the main fans probably wot be affected, justice surethat when you dvr it you watch it within a week so that it counts for the ratings

    Comment by Myke – January 18, 2011 01:00 PM PDT  Reply To This Post
  • I’m upset that I have to wait a whole extra day to get my Fringe fix. I love this show and hope that it thrives in it’s new timeslot. I want it to be around for many years to come!

    Comment by Terri M – January 18, 2011 01:00 PM PDT  Reply To This Post
  • It matters not when where Fringe is. It has always been one of my very favorite shows. Excellent writing and acting. Thank goodness for DVR on the Fridays we do go out. We’ll raise a glass to Fringe. Keep up the good work !

    Comment by Carl – January 18, 2011 01:01 PM PDT  Reply To This Post
  • Absolutely I will continue to watch Fringe on whatever night it comes on. This is one of the best written shows in a long time with a fascinating premise of alternative universes. The character development has been strong and the story is not over yet!

    Comment by Jon Haas – January 18, 2011 01:01 PM PDT  Reply To This Post
  • Oh one other thing….. HULU

    Comment by eric – January 18, 2011 01:02 PM PDT  Reply To This Post
  • ANY PLANS I HAVE EVER MADE FOR FRIDAY ARE NOW CANCELLED INDEFINATLY!!! MY FRIDAYS ARE FOR FRINGE!!! FRINGE FRIDAYS ALL THE WAY!!!this is the best show on tv and the only show worth watching!!!

    Comment by MICHY – January 18, 2011 01:04 PM PDT  Reply To This Post

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