Oprah's OWN Take: Ratings Don't Concern Me

Being the queen of daytime and increasingly more and bigger things, Oprah Winfrey isn’t letting slip any concern about the ratings for OWN, her days-old cable destination.

Though the Oprah Winfrey Network launched impressively on Saturday with an average of 1 million primetime viewers, the audience has declined on successive days, flirting with just north of 300,000 viewers at last count. Similarly, the network’s rating in its target Women 25-54 demo dropped from a 0.6 to a 0.2.

“Obviously, ratings are important. Numbers are important,” Winfrey acknowledged at the Television Critics Association winter press tour on Thursday. “They’re not as important to me right now as they might be to [reporters].”

“I know that’s what people like to write about — “Well, the numbers were here, and then they dropped off” — [but] I’m not even concerned about that,” she continued. “What I am concerned about is: Could we get people to the channel?”

Thursday Ratings: Winter Wipeout Looks Icy Hot

Oprah though stopped short of saying that her entire slate of launch programming is getting a free pass in perpetuity. “There are a few shows that, even if they don’t respond, I’m keeping on anyway, because I can -– because I like them, and in time, [their audiences] will grow,” she said. “[But] it doesn’t mean all the shows are going to make it.”

Wednesday Ratings: Modern Family Returns Strong, Live To Dance Stumbles Hard

What’s your own opinion of OWN? Have you checked it out? Which shows are keepers, and which are clunkers?

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3 Comments
  1. Rolfe says:

    It is a new cable network. Give it time. I happen to love OWN! In the Bed Room with Dr. Laura is hilarious! I can’t get enough!

  2. Sabrina says:

    I have watched since the launch, and will admit to being a big Oprah fan. I like some of the shows and avoid others. I enjoy Enough Already as I think it is less horror based than Hoarders and more reality based than Clean House. I love the Trading Spaces revisited show and hope they continue that one. I was surprised to like the Grocery Bag show, though I realize it is an import that is a few years old. Watched In The Bedroom and will probably watch it again, I find it fascinating what these people talk about, but also understand these are real people not what you are seeing on most channels.

    I am looking forward to Gayle because I find her fun and entertaining, and Lisa Ling because she is an awesome journalist. I really don’t anticipate watching The Judds or The O’Neals, but I am intrigued a bit by the Shania and Sarah Ferguson shows.

    And of course, the best show is the behind the scenes of season 25. That is awesome to watch and see the work that goes into each show.

    Not every show will be a hit, but I think she has a pretty solid start. And even if the numbers have fallen, they are still good for this genre of channel.

  3. Butters says:

    Rating’s not important for now?! It’s now or never Ms. O. We shall see.

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